HAPPY THINKING PEOPLE –
ELECTRIC MOBILITY STUDY
Happy Thinking People is a leading international independent institute for marketing- and innovation research.
We helped the team of Happy Thinking People to visualize a study on Electro Mobility summarized. It was about to outline the results of the study in easily comprehensible infographics. And also to establish a constant narrative thread and not to lose the high demand for a clear design.
We have published the film in a re-cut version on our site. Logos, facts and results we have kept or changed. So do not be surprised if there are breaks in some places.
CLIENT: Happy Thinking People GmbH
CONCEPT & SCRIPT: Happy Thinking People, Kim Venus, Marcel Vockrodt,
DESIGN & ANIMATION: Marcel Vockrodt, Kim Venus
VOICE: Alexander D‘Attoma
Basically, a distinction is made in this presentation film by battery electric vehicle drivers, plugin hybrid drivers and electric vehicle intenders. The protagonist John and a BMW i3 are emblematic of the first group of motorists who visualize the results of the study. In the second part of the film, a future scenario is constructed of what electric mobility might look like in 2023.
DESIGN AND ANIMATION
The visual concept of the presentation film is based on icons and graphics in a clear “hairline” style, frontal and isometric 3D renderings and an omnipresent electric light. Through a thoughtful assimilation of the various stylistic devices, we were able to seamlessly combine scenic and abstract motifs. The deliberately used of “flickering” and “glowing” of the graphics has created the innovative and slightly futuristic look and feel without exaggerating.