Oviva Direkt App – E-health Product Video for DiGA
A health app simply explained
PRODUCTION: Jojomoto, Theresa Schwierske
CONCEPT & SCRIPT: Marcel Vockrodt, Kim Venus
DESIGN: Silvia Weis, Marcel Vockrodt
ANIMATION: Marcel Vockrodt, Kim Venus
MUSIC: Elevated Moood – Sunshine Music
VOICE: Marianne Graffam
A healthier life is something many of us strive for, but it can be difficult to break bad habits. However, with a daily companion it becomes quite easy. We present how easy it can actually be in this explainer video: The story revolves around Gabi, who is advised by her doctor to improve her diet and fitness. She is prescribed the Oviva Direct app and the Patient Journey can begin. After Gabi downloads her DiGA and signs up, she immediately learns to incorporate healthier habits into her daily routine and feels great about it. It was essential to introduce the way to the app and the different features without overwhelming the viewer with too much content.
DESIGN & ANIMATION
iva already had a great design and illustration concept that we could build on. The challenge here was to prepare and expand the existing assets and the character “Gabi” in such a way that it would also work well in an animated explainer film. In order to avoid color overload, we selected only a few elements as splashes of color that stand out from the restrained background and only suggested interior.