Oviva Direkt App – E-health Product Video for DiGA

A health app simply explained

Oviva’s first Digital Health Application (DiGA) is scheduled for launch in the fall of 2021. Oviva Direkt is a digital therapy for the treatment of obesity, which can be prescribed within the framework of statutory health insurance and prescribed by doctors. With the great team of Oviva we created an e-health product video, which illustrates the way to get the DiGA and how to use it.

CREDITS

CLIENT: Oviva

PRODUCTION:  Jojomoto, Theresa Schwierske

CONCEPT & SCRIPT: Marcel Vockrodt, Kim Venus

DESIGN: Silvia Weis, Marcel Vockrodt

ANIMATION: Marcel Vockrodt, Kim Venus

MUSIC: Elevated Moood – Sunshine Music

VOICE: Marianne Graffam

STILLS

STORY

A healthier life is something many of us strive for, but it can be difficult to break bad habits. However, with a daily companion it becomes quite easy. We present how easy it can actually be in this explainer video: The story revolves around Gabi, who is advised by her doctor to improve her diet and fitness. She is prescribed the Oviva Direct app and the Patient Journey can begin. After Gabi downloads her DiGA and signs up, she immediately learns to incorporate healthier habits into her daily routine and feels great about it. It was essential to introduce the way to the app and the different features without overwhelming the viewer with too much content.

Oviva Still Conversation

DESIGN & ANIMATION

iva already had a great design and illustration concept that we could build on. The challenge here was to prepare and expand the existing assets and the character “Gabi” in such a way that it would also work well in an animated explainer film. In order to avoid color overload, we selected only a few elements as splashes of color that stand out from the restrained background and only suggested interior.

 

FIRST STYLEFRAMES

Berlin – Masterplan Solarcity
Corporate Video Project
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