Presentation video Solarcity Berlin

Monitoring report on the master plan

Berlin wants to become climate-neutral as quickly as possible, and the use of solar energy plays a crucial role in this. In March 2020, the Berlin Senate therefore decided to implement the Solarcity Master Plan – an ambitious plan with 27 measures to accelerate solar expansion in Berlin. The participating administrations, associations and companies have now been working intensively on the implementation for a good year and a half.

For this film, which appeals to a broad public, we sat for a long time on the red line and tried to authentically illustrate Berlin in the design concept.

CREDITS

CLIENT: Senatsverwaltung Berlin für Wirtschaft, Energie und Betriebe

PRODUCTION:  Jojomoto

CONCEPT & SCRIPT: Theresa Schwierske, Kim Venus

DESIGN: Marcel Vockrodt, Sabrina Fenske

ANIMATION: Marcel Vockrodt, Melanie v. Bernum, Michelle Acosta, Kim Venus

MUSIC: Robert Meunier – Close by you

STILLS

STORY

The story shows us how climate change is also affecting Berlin and quickly shows the path that has been worked out towards a climate-neutral city. In the process, we look at various situations and learn about the means by which the solar turnaround is to happen.

DESIGN & ANIMATION

We went for an intense mix of colors and textures for this scene-heavy film. It should look handmade and not “perfect”, berlin-authentic. We couldn’t disregard the first film (not by us), but we should and wanted to develop the look further. The many characters were a challenge, especially in combination with the textures.

FIRST STYLEFRAMES

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