Presentation video Solarcity Berlin
Monitoring report on the master plan
Berlin wants to become climate-neutral as quickly as possible, and the use of solar energy plays a crucial role in this. In March 2020, the Berlin Senate therefore decided to implement the Solarcity Master Plan – an ambitious plan with 27 measures to accelerate solar expansion in Berlin. The participating administrations, associations and companies have now been working intensively on the implementation for a good year and a half.
For this film, which appeals to a broad public, we sat for a long time on the red line and tried to authentically illustrate Berlin in the design concept.
CLIENT: Senatsverwaltung Berlin für Wirtschaft, Energie und Betriebe
CONCEPT & SCRIPT: Theresa Schwierske, Kim Venus
DESIGN: Marcel Vockrodt, Sabrina Fenske
ANIMATION: Marcel Vockrodt, Melanie v. Bernum, Michelle Acosta, Kim Venus
MUSIC: Robert Meunier – Close by you
DESIGN & ANIMATION
We went for an intense mix of colors and textures for this scene-heavy film. It should look handmade and not “perfect”, berlin-authentic. We couldn’t disregard the first film (not by us), but we should and wanted to develop the look further. The many characters were a challenge, especially in combination with the textures.